Thoughts on building great apps
Insights on Shopify development, AI in eCommerce, .NET engineering, and the craft of building software.
Why I Build Shopify Apps with .NET Instead of Node.js
Most Shopify apps are built with Node.js and React. Here's why I chose .NET 8 and C# — and why it's been the right decision for performance, reliability, and long-term maintainability.
How AI Is Transforming Shopify App Development in 2026
From automated product descriptions to intelligent catalogue analysis — AI tools like Claude are changing what's possible for Shopify merchants and app developers.
Your Shopify Apps Are Slowing Down Your Store — Here's How to Fix It
Every app you install adds scripts, stylesheets, and API calls. Here's how to measure the real performance cost of your Shopify apps and what to do about it.
Why Your Shopify Store Isn't Ranking on Google — And How to Fix It
Your Shopify store is live but invisible on Google. Here are the most common SEO mistakes Shopify merchants make and exactly how to fix each one.
The Hidden Cost of Cheap Shopify Themes
That £20 theme looked like a bargain — until you needed customisation, your page speed tanked, and your developer said it would be easier to start again.
Why Your Shopify Conversion Rate Is Low — 10 Fixes That Actually Work
You're getting traffic but nobody is buying. Here are 10 proven conversion rate optimisation fixes for Shopify stores that you can implement today.
The Complete Guide to Setting Up GA4 on Your Shopify Store
Google Analytics 4 on Shopify is confusing. This guide covers every installation method, which eCommerce events to track, and how to verify it's all working correctly.
How to Set Up the Meta Pixel on Shopify for Facebook and Instagram Ads
Getting the Meta Pixel right on Shopify is essential for tracking conversions, building audiences, and optimising your Facebook and Instagram ad spend.